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Charlotte, North Carolina – March 18, 2021 — Tradier Inc., a leading technology firm and provider of the widely used "Brokerage in a Box" API for trading platforms, advisors, developers, and individual investors, today announced the acquisition of Rho, a popular active trading mobile app that made a name for itself with its simplified onboarding and commission-free trading interface. As part of the acquisition, Rho's technology and customers will be integrated into Trader's products. Existing and new clients will have access to a next-generation white-label mobile offering.
Houston-based Rho was founded in 2018 as an easy to use mobile app for investing in stocks, ETFs, equity options, and index options. The Rho mobile platform has gained a sizable market presence over the years due to its ability to not only serve first-time traders but also empower traders who look for more advanced features than trading apps like Robinhood. Rho's founder Andre Norman and his team have built an intuitive and robust platform from the ground up, and the Rho IP includes innovative workflows that can give retail investors a trading edge. Andrew Norman will be joining the Tradier management team as SVP of Growth. The acquisition is intended to unleash a powerful white-label mobile trading experience to existing Tradier Brokerage clients and new partners, including large social brands looking to offer embeddable investing capabilities.
"While API-based investing integrations are at a record high, there is a mounting demand for pre-built embeddable, mobile platforms for quick launch from clients," said Dan Raju, CEO of Tradier. "The pandemic has accelerated retail trade volumes and adoption of mobile by active traders. New and existing companies are all looking to offer easy to use mobile platforms or nested investment capabilities within their apps in mass numbers. We believe this acquisition will enable the distribution of Rho's signature platform to a large audience to match Rho Financial's original mission."
"Tradier Brokerage has served Rho's as Brokerage Partner for years. We are excited to continue on our mission to democratize commission-free mobile experiences as a part of the Tradier team," said Andre Norman, Founder, and CEO of Rho. "Together with Tradier, we look forward to continuing to change the way brokerage services are delivered and consumed by Traders."
For more information, please visit tradier.com. Brokerage services are offer by Tradier Brokerage Inc.
Tradier Brokerage, Inc. — a member FINRA and SIPC is an independent subsidiary of Tradier, Inc. The Brokerage API enables entrepreneurs, businesses, developers and active traders to solve their trading and brokerage challenges using independent content and tool providers of their choice — at simple and competitive prices.
Tradier, Inc. is a cloud-based financial services provider and brokerage API company that offers a groundbreaking platform to serve Platform Providers, Advisors, Developers and Individual Investors. Tradier delivers an innovative set of fully hosted API's, modules and "out of the box" tools that are leveraged by a growing list of providers seeking to create innovative trading and investing experiences.
Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low cost trading and market connectivity through cloud access. In addition, Tradier's APIs empowers third-party developers to build applications such as algorithmic and robotic trading systems.
The Tradier solution features REST-based and Streaming APIs, and turnkey tools that deliver speed, choice and simplicity – all on a secure platform.