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Ex-Google employees launch Equities Lab platform on the Tradier API to allow Investors to Execute Trades

Innovative trading analysis platform, Equities Lab, launches on the Tradier Brokerage API, bringing trading capability and value to its customers

Charlotte, North Carolina – June 25, 2015 — Tradier Brokerage, Inc., the cloud-based financial services brokerage firm, today announced that Equities Lab has integrated with the Tradier API to empower investors to seamlessly execute trades and combine additional portfolio monitoring capabilities with the strategic insight created at the platform. Equities Lab provides comprehensive tools for complex investors to take the "guess work" out of the stock market with deep fundamental and technical indicators. The Tradier integration empowers investors at Equities Lab to now immediately execute a trade through Tradier Brokerage.

Built from the ground-up by ex-Google Engineers, Equities Lab uses a next generation user interface (UI) to help investors with stock screening, back-testing, charting, and managing their trading rules. The integration with the Tradier Brokerage API will enable traders at Equities Lab to use market insights derived from the platform to seamlessly execute trades. Key features provided by Equities Lab includes:

  • Fundamental and Technical Analysis – Equities Lab provides a powerful hybrid approach to help investors really understand the market.
  • Powerful Equihack System – Equities Lab provides investors with the ability to analyze not only any ratio they want, but its change over time, its rank vs. a peer group the investor defines and the change of its rank vs. a peer group over time.
  • Analytics – The Equities Lab heat map and other analytics allows investors to sort and categorize by any variable of their choice, color by another variable, and size by a third variable.
  • Backtest – Equities Lab allows investors to back test anything, then really dig into why it works, or why it doesn't.
  • Alerts and Watch lists – Equities Lab provides daily alerts on trades and alerts investors on any new stocks added or if current holding should be sold.

"We continue to be humbled by the caliber of FinTech innovators that have joined the Tradier network," said Craig Russell, Chief Evangelist and SVP of Product at Tradier, Inc. "Working with a forward-thinking company like Equities Lab is at the core of our digital empowerment and innovation mission. We are pleased to be providing our open and secure brokerage API to the community at Equities Lab. The integration not only empowers their investors, but enables Equities Lab to focus on their unique investor experience."

"Whether the idea in your head would have really worked or not is something you can effortlessly validate at EquitiesLab using our adaptive set of tools. We remove the guesswork and let you be a scientific investor," said Henry Crutcher, President of Equities Lab. "Now with Tradier's API, we can continue to empower investors looking for intuitive trading experiences. The Tradier integration enables us to seamlessly enable investors to make a trade as soon as their customized strategy provides market insight. We are excited to collaborate with a company like Tradier to help investors create personalized experiences that produce real results all in one place."

For information on Tradier Brokerage, Inc, visit or contact us at 980.272.3880.

About Tradier Brokerage Inc.

Tradier Brokerage, Inc. — a member FINRA and SIPC is an independent subsidiary of Tradier, Inc. The Brokerage API enables entrepreneurs, businesses, developers and active traders to solve their trading and brokerage challenges using independent content and tool providers of their choice — at simple and competitive prices.

About Tradier, Inc.

Tradier, Inc. is a cloud-based financial services provider and brokerage API company that offers a groundbreaking platform to serve Platform Providers, Advisors, Developers and Individual Investors. Tradier delivers an innovative set of fully hosted API's, modules and "out of the box" tools that are leveraged by a growing list of providers seeking to create innovative trading and investing experiences.

Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low cost trading and market connectivity through cloud access. In addition, Tradier's APIs empowers third-party developers to build applications such as algorithmic and robotic trading systems.

The Tradier solution features REST-based and Streaming APIs, and turnkey tools that deliver speed, choice and simplicity – all on a secure platform.


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