Tradier, Apex Clearing Partner on New Digital Brokerage API

WatersTechnology - April 28, 2015 — Tradier CEO Dan Raju says the partnership between his firm and Apex was the perfect combination needed to create a new API.

Tradier, a cloud­based financial services brokerage firm, and Apex Clearing Corporation have partnered for an expansion of Tradier's brokerage API that is geared toward the advisory community.

The API will use Apex's clearing and execution platform with Tradier's brokerage API to offer a brokerage platform that includes brokerage operations, clearing, trading and real­time streaming data from r Brokerage for registered investment advisors (RIAs) delivering products digitally.

Tradier CEO Dan Raju tells Sell­Side Technology the growing demand in the space for an offering was what led Tradier to develop its latest API.

"There are a large number of digital advisors that are looking to bring their customized digital experience to this segment. As such, we wanted to create a product that would help accelerate this innovation in advisory services," Raju says. "Innovation shouldn't be contained with dominant players behind closed doors. We're committed to enabling firms that have experienced technology barriers in the past to be empowered to make their own mark."

Raju says the partnership with Apex — which was spun off from Peak6 Investments, an options trading house, in 2012 — was a matter of bringing similarly­minded firms together to create a much­needed product.

"The relationship with Apex creates the right combination of an established, leading, and forward­thinking clearing firm with Traider's leading API technology," Raju says. "As importantly, Apex shares our vision of enabling innovation in the digital advisor space."

Going forward, Raju says Tradier will look to foster new partnerships as it develops new products.

"We remain dedicated and focused to enhancing our existing offerings and will continue to focus on creating partnerships that will and help grow the ecosystem and allow Tradier to become the de facto destination to build and launch advisory­related products," Raju said.

About Tradier Brokerage Inc.

Tradier Brokerage, Inc. — a member FINRA andSIPC is an independent subsidiary of Tradier, Inc. The Brokerage API enables entrepreneurs, businesses, developers and active traders to solve their trading and brokerage challenges using independent content and tool providers of their choice — at simple and competitive prices.

About Tradier, Inc.

Tradier, Inc. is a cloud-based financial services provider and brokerage API company that offers a groundbreaking platform to serve Platform Providers, Advisors, Developers and Individual Investors. Tradier delivers an innovative set of fully hosted API's, modules and "out of the box" tools that are leveraged by a growing list of providers seeking to create innovative trading and investing experiences.

Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low cost trading and market connectivity through cloud access. In addition, Tradier's APIs empowers third-party developers to build applications such as algorithmic and robotic trading systems.

The Tradier solution features REST-based and Streaming APIs, and turnkey tools that deliver speed, choice and simplicity – all on a secure platform.