Seasoned FinTech Entrepreneur and Trader, Andre Norman Joins Tradier as its Senior VP of Growth

Leading brokerage and API platform provider appoints of Andre Norman, CEO of Rho Financial, as its SVP of Growth.

Charlotte, North Carolina – April 20, 2021 — Leading Online brokerage and API platform provider of the widely used "Brokerage in a Box" API for trading platforms, advisors, developers, and individual investors, today announced the appointment of Andre Norman as its SVP of Growth. In his new role, Andre will report directly to Tradier Chairman and CEO Dan Raju. Andre will be primarily will be responsible for all Tradier's Growth and Marketing functions. This announcement comes on the heels of Tradier's Acquisition of Rho Financial, which Andre had founded in 2018.

Andre Norman brings to Tradier a deep sense of entrepreneurial leadership and passion for reaching out and appealing to Active Retail investors with the best of what Tradier and its ecosystem 20 plus partners can offer. Andre founded Rho Financial and launched its flagship Rho Mobile trading platform. Andre is a Mechanical Engineer by education and had held engineering roles at Lockheed Martin and Alstom earlier in his career.

To fill this critical leadership role, Raju explained, Tradier sought a Leader that understood an active retail investor and their constant needs. "Andre brings deep leadership experience and a strong track record of marketing products to retail investors," Raju said. "At a time where Tradier is experiencing record growth and has become a critical part of the retail infrastructure in the market, Andre will play a critical role in enhancing the Tradier brand and partner with Tradier API clients on their retail marketing initiatives."

"I'm extremely excited for the opportunity to join the Tradier management team and be a part of a group that is changing the way retail brokerage services are delivered," Norman said. "While expanding the Tradier products and brand, I'm looking forward to working and collaborating with Tradier partners on their marketing initiatives."

About Tradier Brokerage Inc.

Tradier Brokerage, Inc. — a member FINRA and SIPC is an independent subsidiary of Tradier, Inc. The Brokerage API enables entrepreneurs, businesses, developers and active traders to solve their trading and brokerage challenges using independent content and tool providers of their choice — at simple and competitive prices.

About Tradier, Inc.

Tradier, Inc. is a cloud-based financial services provider and brokerage API company that offers a groundbreaking platform to serve Platform Providers, Advisors, Developers and Individual Investors. Tradier delivers an innovative set of fully hosted API's, modules and "out of the box" tools that are leveraged by a growing list of providers seeking to create innovative trading and investing experiences.

Created by developers, Tradier is a technology linchpin that works with organizations that want to democratize access to data, trade execution, low cost trading and market connectivity through cloud access. In addition, Tradier's APIs empowers third-party developers to build applications such as algorithmic and robotic trading systems.

The Tradier solution features REST-based and Streaming APIs, and turnkey tools that deliver speed, choice and simplicity – all on a secure platform.


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